Bacardi’s Do What Moves You campaign aims to shine a spotlight on its “belief in self-expression” as it looks to boost loyalty among 18- to 25-year olds.

Bacardi is collaborating with three artists – Giggs, Bugzy Malone and Stefflon Don – as part of an effort to target three major cities: London, Manchester and Birmingham which are the artist home cities respectively.

Thirty Two Music negotiated the music rights for the global online content and executed all music licences on behalf of the brand / agency.