Ford + grime + Blakie + a closed test track = an original bit of content produced by GTB for Ford.
As music supervisors on the project we were charged with finding an urban / grime track with the right vibe and lyrics, by an artist who would be willing to appear in the commercial. The infectiously energetic emerging grime artist Blakie is also an actor so he fit the bill perfectly.
In the end the partnership went much deeper as we re-wrote and re-recorded the song to tie in with the campaign + executed a brand partnership including social activations.
We didn't go on the shoot but it looked like fun despite the rain and cold !