Music supervisors of the future; your jobs are safe

With discussions about A.I., machine learning and automation ubiquitous, what naturally follows is a conversation about the decline of certain roles across all industries. Some you would expect to see in a digital age where automation and its promise of increased efficiency are essential to the more nimble start up culture (book keeping, high level […]

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How Is ‘Branded Content’ Changing the Face of Advertising?

A diverse group of content producers and creatives were interviewed for this article by new audio post-production service Virtual Sound. Interviewees included Rebecca Denne, Acting Head of Content at ShortList Media Ltd, Neil Shanlin, Creative Director at Flare BBDO, as well as representatives from some of the new breed of content production houses including Gramafilm, […]

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Are we selling our souls ?

In our line of work we occasionally find ourselves asking the question ‘are we compromising our integrity here?’. We broached this topic at our panel at London Sync Sessions at Metropolis Studios last year, entitled ‘Are We Selling Our Souls?’, which started a lot of conversations with rights holders and fellow music supervisors who have […]

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