Thirty Two is a network of creative music and media professionals procured and managed by Toby Slade-Baker and Alex Lodge from the London production office.

About

Together we conceive, design, create and find music and sound for advertising, TV and Film.

Our expertise range from creative research, music production, project management and legal / rights management to music / brand trend analysis, musicology and sound services. We work closely with our clients – both production and creative - at all stages of a project to ensure they are getting the most out of music and sound.

So…. if you need to create, find, license or manipulate music / sound in any context, give us a call. We will be able to help you identify the most effective and creative solution your budget will allow.

Creating or choosing music for a film is not just a talent but a multifaceted skill, developed over years learning how to interpret and balance the visions of director, brand, agency, producer... It can be almost as political as it is creative…

What We Say

…but in today’s media landscape there is much more to it. ‘Future’ media, technological developments, tie-ins and brand partnerships, trend spotting, rights management...being aware of the bigger picture will add creative and commercial value to any project.

Bringing together the music industry and the creative production industries enables brands / filmmakers to truly maximise the potential of music and sound, and creatives / directors to uncover a wider scope of possibilities for their ideas.

We get this. It is what we do.

Like everyone, we can be reactive to an existing brief and to a short deadline, but we prefer to be proactive.

How We Work

Our strength is in helping you to develop your music brief at the early stages and seeing it through to completion, whatever twists and turns may happen along the way….

We're independent! As a creative music agency we value our independence above all else. It enables us to work without restrictions and gives our clients confidence that we are prioritising their creative and not our own musicians, catalogues or other interests. We don't represent labels or publishers and we don't have in-house composers so we are free to put together the best people and playlists for YOUR project.

People

Toby Slade-Baker

Toby Slade-Baker

Founder / Director

Twitter @tobystudio32
LinkedIn toby-slade-baker

Thirty Two was started by an advertising baby; the son of an award winning creative director (Euro (RSCG)) and a young head of TV (DMB&B) who met in London in 1974, Toby literally grew up in the industry and speaks its language. Having also become a musician and music producer he was destined to bring the two disciplines together in his own work.

[ Read More ]

Toby started out as a DJ and club promoter in ‘96 and was eventually picked up by the Big Beat Boutique where he was resident DJ and promotion / production manager at all of Fatboy Slim’s UK residencies playing alongside XPress2, Arthur Baker, Radio Slave, Tim Love Lee, blah blah and having day to day responsibility for running and promoting the events.

A chance encounter introduced Toby to music supervision and a move back up to London to work as a music consultant for UK broadcasters, advertising agencies and post houses. After 5 years in creative services for production music and commercial publishers Toby moved full time into independent music supervision and now has nearly 15 years experience creating, researching and licensing music for advertising, TV and film. From 2008 to 2012 Toby was Head of Production at Felt Music before going it alone with Studio 32 / Thirty Two Music. Toby oversees all aspects of production and is an expert at finding creative solutions both in music production and music rights management.

Toby has procured and successfully completed composition, sound design, research and rights management projects for most London agencies on brands including Nike, Nokia, Mercedes, Playstation, Easyjet, Persil, Lexus, O2, Guinness, McLaren, Post Office, Ford, Dove, Plusnet, Xbox, ESPN and too many others to list.

Alex Lodge

Alex Lodge

Director

Twitter @alexlodgemusic

Alex immersed himself in music from a very young age and went on to achieve a masters in Contemporary Music Studies at Goldsmiths. After cutting his teeth and learning his trade over 7 years at Felt Music, he arrived at Thirty Two with a trail of high-profile placements behind him including Vodafone, Nike, Coke, Sky, Post Office, NFL, Nokia, and many more besides.

[ Read More ]

As a creative producer Alex’s strengths are in commercial research and bespoke composition, alongside which he brings a comprehensive understanding of licensing and rights management. He's also a pretty damn good project manager.

Nicolas Dagnall

Nicolas Dagnall

Creative Producer

Skype daggers4

Having played in bands from a young age and been inspired by his Dad’s unrivalled knowledge of music, Nicolas got his foot in the door doing work experience for Mercury Records. Since then he’s worked at most major labels and publishers including EMI, Warner Chappell, Sony ATV and Kobalt. He says he's one of the fastest and most efficient music researchers out there, but you can find that out for yourself.

[ Read More ]

Nicolas has procured a number of high profile ad campaigns for brands including Apple, Suzuki & H&M, as well as a number of placements in trailers and independent films.

As an accomplished composer and producer with tracks featured in various library catalogues and bespoke commercial projects Nic also brings more strength to our composition, production and sound services in his role as a creative producer. 

Rio Attoh-Wood

Rio Attoh-Wood

Creative Producer

Rio started his journey with a placement at Universal Records New York in the A&R department at the age of 18. After returning to the UK he had stints at labels including Universal, Sony and Domino.

[ Read More ]

As a producer and artist himself, Rio was keen to understand the world of songwriting and moved over into publishing, working on the EMI Music production team. After many successful music production placements TV, Radio and Advertising, Rio began commissioning albums for the Music Production Catalogue and teamed up with Sony ATV commercial sync department working on projects and pitches for a range of artists on the roster.

Rio is also an established voice over artist and can be recognised from his continuity work with channel 4, commercial radio and various tv commercials. Over the last 8 years Rio has built an extensive network and credible reputation. We're excited to have him on the core team at Thirty Two Music

Florence Farley

Florence Farley

Accounts

Telephone 0203 2903 808

Florence wears several hats. Having many years experience in ad production she knows her way around a budget and the people that spend it. Florence prefers to keep her head down and make sure that things are being done properly at Thirty Two. If you manage to track her down you will find her delightful, but not so much if you're very late paying an invoice.