Thirty Two is a network of creative music and media professionals procured and managed from our London and Barcelona production offices.


Together we conceive, design, create and find music and sound for advertising, TV and Film.

Our expertise range from creative research, music production, project management and legal / rights management to brand partnerships, musicology and sound services (via our sister company Virtual Sound). We work closely with our clients – both production and creative - at all stages of a project to ensure they are getting the most out of music and sound.

So…. if you need to create, find, license or in any way make the best use of music and sound in any context, give us a call. We will be able to help you identify the most effective and creative solution your budget will allow.

Creating or choosing music for a film is not just a talent but a multifaceted skill, developed over years learning how to interpret and balance the visions of director, brand, agency, producer... It can be almost as political as it is creative…

What We Say

…but in today’s media landscape there is much more to it. ‘Future’ media, technological developments, tie-ins and brand partnerships, trend spotting, rights management...being aware of the bigger picture will add creative and commercial value to any project.

Bringing together the music industry and the creative production industries enables brands / filmmakers to truly maximise the potential of music and sound, and creatives / directors to uncover a wider scope of possibilities for their ideas.

We get this. It is what we do.

Like everyone, we can be reactive to an existing brief and to a short deadline, but we prefer to be proactive.

How We Work

Our strength is in helping you to develop your music brief at the early stages and seeing it through to completion, whatever twists and turns may happen along the way….

We're independent! As a creative music agency we value our independence above all else. It enables us to work without restrictions and gives our clients confidence that we are prioritising their creative and not our own musicians, catalogues or other interests. We don't represent labels or publishers and we don't have in-house composers so we are free to put together the best people and playlists for YOUR project.


Toby Slade-Baker

Toby Slade-Baker

Founder / Director

Twitter @tobystudio32
LinkedIn toby-slade-baker

Thirty Two (originally Studio 32 Music) was founded by Toby Slade-Baker in 2013... the son of an award winning creative director (Euro (RSCG)) and a young head of TV (DMB&B) who met in London in 1974, Toby was a true advertising baby. He literally grew up in the industry and has always spoken its language. Having also become a music curator and producer he was destined to bring the two disciplines together in his own work.

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Toby started out as a DJ and club promoter in ‘96 and was eventually picked up by the Big Beat Boutique where he was resident DJ and promotion / production manager at all of Fatboy Slim’s UK residencies playing alongside XPress2, Arthur Baker, Radio Slave, Tim Love Lee, blah blah and having day to day responsibility for running and promoting the events.

A chance encounter introduced Toby to music supervision and a move back up to London to work as a music consultant for UK broadcasters, advertising agencies and post houses. Following a few years in creative services for production music and commercial publishers Toby moved full time into independent music supervision and now has nearly 15 years experience consulting on and producing music for advertising, TV and film. From 2008 to 2012 Toby was Head of Production at Felt Music before going it alone with Thirty Two Music. Toby oversees all aspects of production and is an expert at finding creative solutions both in music production and music rights management.

Toby has procured and successfully completed composition, sound design, research and rights management projects for most London agencies on brands including Nike, Nokia, Mercedes, Playstation, Easyjet, Persil, Lexus, O2, Guinness, McLaren, Post Office, Ford, Dove, Plusnet, Xbox, ESPN and too many others to list.

Alex Lodge

Alex Lodge


Twitter @alexlodgemusic

Alex immersed himself in music from a very young age and went on to achieve a masters in Contemporary Music Studies at Goldsmiths. After cutting his teeth and learning his trade over 7 years at Felt Music, he arrived at Thirty Two with a trail of high-profile placements behind him including Vodafone, Nike, Coke, Sky, Post Office, NFL, Nokia, and many more besides.

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As a creative producer Alex’s strengths are in commercial research and bespoke composition, alongside which he brings a comprehensive understanding of licensing and rights management. He's also a pretty damn good project manager.

Reuben Hurst

Reuben Hurst

Production Manager

Skype ReubenGHurst

Reuben has been consumed by music for most of his life, whether it be listening to, performing or producing. Assiduously exploring the back catalogues of artists and discovering the lesser-known music of past decades became somewhat of an obsession early on.

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Going on to study a Masters in Sound Art intensified this passion, opened his eyes to the world of sound design and immersive audio, and somehow led him straight into the world of film & TV.

Reuben started out working for award winning composer Ilan Eshkeri (Layer Cake, The Young Victoria, Still Alice) and went on to gain experience in all areas of the industry, assisting in VO recording, sound design… and then production work including music research and licensing / bespoke composition for advertising. He has since branched out into features with a couple of supervision credits to his name and more to follow.

Reuben managed a small audio post house in Soho and a somewhat larger production music catalogue at Felt Music where he also worked closely with composers developing albums for the library. He joins the team well equipped to handle anything you can throw at him in audio production with a specialisation in audio post.

Ela Tengirsek

Ela Tengirsek

Assistant Music Supervisor

Ela is a 5-foot-9-half-French-half Turkish-although-more-Scandinavian-looking-ad-girl-in-the-music-world.
As a youngster she created personalized mix tapes for her friends, spent long summers glued to MTV, snuck out to see her favourite bands and djs, and sang in a trip hop band with school mates.

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She studied Creative Advertising and Strategy at University of the Arts London and moved back to Paris where she earned her stripes in agencies such as TBWA and BETC on global campaigns for Nissan, Canal+ and Leroy Merlin. She always commissioned music for her advertising projects, and clocked up studio hours directing VO talents. She even worked as a VO artist.
In 2017, Ela decided it was time to switch sides and moved over into the music industry.
During a meeting in Barcelona, Toby introduced her to his brand of music supervision and she took this as an opportunity to bring her advertising experience to the table while working on music research and licensing for commercial projects.
In addition to being fluent in French and English, Ela also speaks Spanish and Turkish and has a deep understanding of the advertising culture and language. She’s been collaborating closely with producers and advertising creatives, defining their needs and negotiating, securing and executing music licenses.

Her dream is to go on a world tour organized around live music events and food discovery, especially pizza.

Zak Day

Zak Day

Account Manager

Zak started out working in recording studios at 15 but it wasn’t until a stint at Pinewood Studios that he was introduced to the world of music supervision and he never looked back. During his time at Record-Play Zak became the music coordinator for their main client Adidas, managing the curation of localized playlists across their global flagship stores and overseeing the creative for many ad campaigns. His spare time is spent helping run Oceanic Global (a non-profit ocean conservation organization) and DJing world music for Soho House London and Barcelona.

Florence Farley

Florence Farley


Telephone 0203 2903 808

Florence wears several hats. Having many years experience in ad production she knows her way around a budget and the people that spend it. Florence prefers to keep her head down and make sure that things are being done properly at Thirty Two. If you manage to track her down you will find her delightful, but not so much if you're very late paying an invoice.